Hotels reached full occupancy as vacation rentals, restaurants and other businesses benefited from the weekend influx

The eighth edition of Baja Beach Fest brought a significant increase in tourism activity across Rosarito, with hotels reaching full occupancy on Saturday and strong demand for vacation rentals, restaurants and other local businesses throughout the weekend.

The Association of Hotels and Motels of Playas de Rosarito reported 96% hotel occupancy on Friday, August 7, increasing to 100% on Saturday, August 8. The figures were similar to those recorded during last year’s festival.

With hotel rooms at or near capacity, vacation condominiums and Airbnb rentals also saw increased demand, particularly on Friday and Saturday.

Restaurants experienced a significant increase in customers due to the large number of visitors in the city. However, restaurant operators also faced competition from the numerous street vendors and food and beverage stands installed along Benito Juárez Boulevard in the tourist district.

While much of the activity was concentrated in businesses around the city’s downtown area, establishments farther from the main festival zone also benefited from increased customer traffic. Local and regional visitors, including many from Mexicali, contributed to the activity.

Beach areas throughout Rosarito were also busy during the weekend as warmer temperatures brought large numbers of visitors to the coast.

Restrictions on sections of the beach near the Baja Beach Fest venue redirected many beachgoers to other areas, including the DIF Municipal beach, the area in front of the Rosarito Beach Hotel, North Beach and locations farther south toward Primo Tapia and La Misión.

Authorities reported no major incidents related to the festival. The weekend ended with a clean safety record, with some administrative detentions involving fights or minor offenses, as well as medical attention for falls and other minor injuries.

The most serious reported incident involved one person injured by gunfire on Benito Juárez Boulevard in the tourist district. The incident occurred outside the Baja Beach Fest venue and after the concerts had ended.

The weekend’s activity highlighted the broader tourism impact of the festival, which brought tens of thousands of visitors to Rosarito while generating business for accommodations, restaurants, vacation rentals and other sectors across the city.