The recent inauguration of the first phase of the Elevated Viaduct in Tijuana — a major road infrastructure project led by the Government of Mexico — promises not only to ease vehicle traffic across the border metropolitan area, but also to serve as a catalyst for regional tourism, particularly for coastal destinations such as Playas de Rosarito.
On January 30, 2026, President Claudia Sheinbaum Pardo presided over the opening of approximately 7.2 kilometers (4.5 miles) of the viaduct. This initial stretch connects the El Chaparral border area with the Playas de Tijuana district, a route that can now be traveled in just over seven minutes.
While the project is not yet complete — authorities confirmed that work continues on the second phase, which will link the viaduct to Tijuana International Airport — they emphasized that the infrastructure will significantly improve access for both domestic and international visitors to Baja California’s coastal region.
For Rosarito’s tourism sector, located less than 30 minutes by road from Tijuana, this enhanced connectivity could translate into increased visitor arrivals, particularly from the United States and other parts of Mexico using cross-border routes. The viaduct streamlines access from the San Ysidro international crossings southbound, reducing travel times and bypassing key congestion points.
Hotel operators and tourism service providers in Rosarito have previously highlighted the importance of smooth, efficient road access between Tijuana and the beaches as a deciding factor for weekend getaways and holiday travel. With the viaduct now partially operational and full completion on the horizon, the region is expected to see additional benefits, ranging from higher hotel occupancy to increased activity in restaurants, tours and coastal attractions.
Beyond its impact on mobility, the viaduct forms part of a broader package of infrastructure investments aimed at strengthening Baja California’s position as a high-quality tourism destination, enhancing competitiveness and improving the overall visitor experience. These projects align with a regional vision that also includes investments in transportation, education and community services.
As construction advances toward full completion, Playas de Rosarito is well positioned to capitalize on improved connectivity — offering not only its traditional sun-and-beach appeal, but also a growing culinary scene and cultural events, now accessible via a more direct and efficient route from the border and the airport, two key gateways for international travelers.