Baja California tourism officials, law enforcement agencies and business leaders have agreed on a series of initiatives aimed at improving visitor safety, strengthening coordination and speeding responses to incidents across the state.

The proposals emerged during the Tourism Security Working Group, a meeting led by the Baja California Secretariat of Tourism to improve information sharing between government agencies and the tourism industry while reinforcing safety for both visitors and local communities.

Participants included representatives from business organizations and tourism service providers, along with officials from the State Attorney General’s Office, the National Guard, the General Secretariat of Government and public safety agencies.

Tourism Secretary Miguel Ángel Badiola Montaño said the measures discussed should keep the protection of visitors and local communities at the center of future efforts. He also called for continued collaboration between public institutions and the private sector.

Topics included crime prevention, encouraging the reporting of crimes, interagency communication, visitor assistance and strengthening Baja California’s image as a tourist destination.

Among the proposals discussed were installing panic buttons at restaurants in downtown Ensenada, expanding second-language training for Tourism Police officers, evaluating the expansion of municipal Tourism Police units, developing performance indicators to track positive and negative incidents, and creating standardized protocols for large public events.

The National Guard reaffirmed its commitment to maintaining ongoing communication with the tourism sector, particularly regarding potential irregular activities. Participants also called for reviewing procedures at checkpoints, customs crossings and law enforcement operations to strengthen public confidence.

Rosarito business leader Gustavo Torres Ramírez urged authorities to improve assistance for visitors by providing guides and tourism ambassadors who can help travelers experiencing problems during their stay. He also asked officials to consider extending weekend hours for retrieving vehicles that have been towed.

The meeting also concluded with agreements to establish municipal communication channels between authorities and tourism businesses, develop strategies to reduce emergency response times, promote greater reporting of crimes and continue efforts to strengthen Baja California’s reputation as a safe destination on both sides of the border.