More than 40 entrepreneurs and representatives of small and medium-sized tourism businesses participated in Creative Hives (Colmenas Creativas), a three-day workshop designed to help transform innovative ideas into market-ready tourism experiences for Playas de Rosarito.

Organized by the Rosarito Economic Development Advisory Council (CCDER) with support from Baja California’s Business Trust Fund (FIDEM), the program brought together hotel operators, restaurateurs, tour companies, adventure tourism providers, tour guides and other tourism professionals, along with representatives from public and private tourism organizations.

The workshop was led by Incubatour, an Ibero-American tourism consulting and business development firm specializing in tourism, cultural and meetings industry projects. Company President Eduardo Yarto said participants focused on identifying Rosarito’s unique attractions and transforming them into experiences that strengthen the destination’s appeal while generating greater economic benefits for the local community.

According to CCDER President César Rivera González, the initiative is intended to strengthen the professional development of Rosarito’s tourism sector by providing entrepreneurs with practical tools and methodologies to develop competitive tourism products.

Representatives from the Baja California Tourism Promotion Trust, the State Secretariat of Tourism (SECTURE), the Rosarito Tourism and Convention Committee (COTUCO), the National Chamber of the Restaurant Industry (CANIRAC) and other public and private organizations also participated in the program.

State Tourism Secretary Miguel Ángel Badiola Montaño attended the closing session, where he highlighted the importance of continuing professional development initiatives for the tourism industry.

As a follow-up to the workshop, organizers opened a call for participants to submit tourism product proposals. Five projects will be selected for further development with the goal of expanding Rosarito’s tourism offerings.