In Rosarito, any time of year is a good excuse to dine out. But during the post-holiday slowdown, the message is clear: rediscover local flavors and support the city’s restaurants.

That is the goal behind the “Welcome to Rosarito, Sabores que enamoran” campaign, an initiative led by the Cámara Nacional de la Industria de Restaurantes y Alimentos Condimentados (CANIRAC) in Rosarito and the Comité de Turismo y Convenciones de Playas de Rosarito.

The strategy seeks to promote the destination’s diverse culinary offerings and attract both residents and visitors, highlighting the variety of cuisines, quality of service and memorable dining experiences that set Rosarito apart.

Promotion in the digital era

As part of the campaign, organizers will rely on social media and digital platforms to share recommendations, stories and curated content designed to inspire diners to discover where to eat and what to try across the city.

The objective is to increase visibility for local restaurants—especially during the low season—while strengthening tourism activity and encouraging local spending.

Activity in the sector

According to CANIRAC data, four affiliated restaurants closed in 2025. However, during the same period, approximately 100 coffee shops opened, offering new experiences for consumers. Of these, about 30 percent are affiliated with the chamber, and roughly 15 joined during 2025.

Last year, the chamber had 135 affiliated restaurants, including 40 newly opened establishments. It is estimated that around 900 businesses in the municipality are dedicated to the sale of food and beverages.

Through this campaign, the restaurant sector is aiming to keep Rosarito’s culinary scene vibrant while further positioning the city as one of Baja California’s most appealing food destinations—inviting locals and tourists alike to fall in love with its flavors.