By Delia Ruelas

Sales of traditional piñatas have slowed, casting doubt on the preservation of this craft, deeply rooted in the Purépecha community. Many artisans express commitment to keeping this tradition alive, though younger generations often prefer factory jobs with stable salaries and social benefits.

In addition to low sales, piñata makers have faced a shortage of recycled newspaper due to the decreasing print runs as digital media and social networks offer real-time news.

To cope, artisans have turned to kraft paper, which, though more expensive, is sturdier than newspaper.

Competition from nearby cities, particularly Tijuana, also poses a challenge, especially with many craftspeople producing star-shaped piñatas for the holiday season.

To stand out, some piñateros have updated their designs, incorporating new shapes like alebrijes, mythical creatures iconic in Mexican culture.

Despite the challenges, older artisans continue this craft as it allows them to spend more time with their families, creating piñatas at home, often involving their children in the process as a recreational activity.

Piñata makers from the Constitución neighborhood are hopeful that sales will pick up in the coming weeks. They also urge local authorities to support this traditional craft with programs aimed at boosting their sales and promoting their work.