City leader highlights the hotel’s historic, cultural and tourism significance to Rosarito
Rosarito Mayor Rocío Adame Muñoz toured the historic Rosarito Beach Hotel as part of an effort to strengthen ties with local businesses and recognize places that have played an important role in the city’s history and tourism development.
Accompanied by Hugo Antonio Torres Ramírez, president of the hotel’s board of directors, and Irán Leonardo Verdugo, Rosarito’s secretary of Economic Development and Tourism, Adame visited several areas of the property, including the lobby, offices, restaurant, common areas, art spaces and operational departments.
During the visit, the mayor met with hotel staff and recognized the employees who help keep the historic property operating and contributing to Rosarito’s tourism industry.
“We came to visit this iconic place, take a tour and meet the people who make everything that happens at this great hotel possible,” Adame said. “It is a historic place, not only for Rosarito but also for Baja California.”
Adame said the hotel is closely tied to the origins of tourism in Rosarito and reflects the city’s transformation over the decades.
The tour included the management and sales departments, marketing, the historic Azteca Restaurant, event setup areas, the laundry department, the Rosarito Beach Hotel Interpretive Museum and the recently renovated and expanded pier, where the visit concluded.
The mayor also viewed historic artwork and paintings throughout the property and spoke with employees in several departments.
At the laundry facility, hotel representatives explained that the department becomes especially busy during the high season, handling linens and other materials for the hotel’s 496 rooms.
Torres said the hotel welcomed the mayor’s interest in learning more about the operation and its contribution to Rosarito’s economy and tourism industry.
During the visit, he also shared details about the hotel’s history, including its beginnings under Manuel Barbachano, and showed Adame recently discovered paintings by Mexican artist Alfredo Ramos Martínez.
“We talked about what it means to be a cultural heritage site and the responsibility that comes with being part of that heritage,” Torres said.
The Rosarito Beach Hotel currently employs 315 people and supports families through its different departments, making it one of the city’s largest tourism employers.
Its workforce includes seasonal employees and young students, as well as longtime workers who have built careers at the hotel and, in some cases, retire after more than 30 or 40 years of service.
