The Baja California Ministry of Tourism has announced financial support for sustainable tourism initiatives, offering grants ranging from 30,000 to 250,000 pesos (approximately $1,700 to $14,500 USD).

Launched under the direction of Governor Marina del Pilar Ávila Olmeda, the 2025 call for proposals is part of the “Support Program for Productive and Sustainable Inclusion.” The initiative is led by the state’s Directorate of Tourism Investment and Development and aims to strengthen tourism across the region. Applications will be accepted until December 31, 2025, or until funds are exhausted.

The program offers three categories of support:

• Tourism Inclusion: Grants up to 30,000 pesos for the purchase of materials, tools, or inventory used in the creation of artisan products.
• Sustainable Growth: Up to 50,000 pesos for furniture, equipment, infrastructure improvements, or training in sustainable practices for tourism projects.
• Destination Enhancement: Grants up to 250,000 pesos to fund signage, equipment, and other improvements along established routes, trails, and tourist areas, with the goal of enhancing the visitor experience.

Tourism Secretary Miguel Aguíñiga Rodríguez noted that more than 180 projects have received funding under this program, including 30 initiatives developed in Indigenous communities. He also highlighted that 58% of funded projects are led by women, aligning with the state’s goal of fostering a more equitable and inclusive tourism industry.

Among the supported initiatives are the restoration of facades at Plaza Santa Cecilia in Tijuana, the purchase of beach access equipment for people with mobility disabilities in Playas de Rosarito, and the installation of standardized signage in downtown Tecate as part of the Pueblos Mágicos program.

Additional projects include new tourist signage to help travelers navigate attractions in fishing villages and Indigenous communities throughout the municipalities of Ensenada, San Quintín, and San Felipe — enabling these areas to better integrate into the tourism sector.

The program has reached all seven municipalities in Baja California, with 23% of grants awarded in Ensenada, followed by San Quintín (21%), Tecate (15%), Playas de Rosarito (13%), Mexicali and San Felipe (10% each), and Tijuana (8%).