A national celebration of folklore, color, and tradition from Mexico’s 32 states was on full display at the 49th edition of the Tianguis Turístico, held in Rosarito.

A vivid sample of the beauty and attractions each of Mexico’s 32 states has to offer dazzled thousands of visitors at the Metropolitan Convention Center.

After four days of activity, the first-ever Binational Tianguis Turístico came to a close in a festive atmosphere, setting a new precedent for the tourism promotion of Baja California.

Key outcomes from the 2025 Tianguis Turístico included agreements, partnerships, investments, city twinnings, promotional alliances with tourism companies, tourism associations, and new air routes connecting Baja California with other parts of Mexico.

On the final day of the event, Thursday, May 1 — the only day open to the public — awards were presented to the winners of the tourism product innovation contest. Notably, Baja California’s Dovinto Vineyards won in the “Vineyard Destination” category.

Throughout the event, the Metropolitan Convention Center transformed into a vibrant showcase of Mexico’s tourism industry, offering visitors a magical journey through the various states.

From Baja California’s pavilion, across the country to Quintana Roo, attendees were enchanted by the diverse natural, culinary, folkloric, and cultural richness on display.

Highlights included the Monarch Butterfly Sanctuary of Michoacán, Jalisco’s iconic tequila, Guerrero’s beaches, the festive charros of Tlaxcala, the energy of Mexico City, Guanajuato’s cobblestone alleys, and Mazatlán’s world-famous carnival. These attractions captured the attention of both domestic and international buyers looking to create travel packages.

On the final day, Mexico’s Federal Tourism Secretariat signed an agreement with Queer Destinations, a travel agency specializing in inclusive tourism, to promote travel options for the LGBT community.

This agreement positions Mexico to attract part of the global LGBT tourism market’s considerable economic impact. In the United States alone, this segment generates $218 billion in annual spending.

Given the discriminatory policies being enacted by the Donald Trump administration toward the LGBT community, this spending could shift toward destinations like Mexico.

Announcing the event’s results, Federal Tourism Secretary Josefina Rodríguez Zamora emphasized the economic impact and level of participation: more than 71,000 business appointments were recorded with 1,773 buyers, approximately half of which resulted in confirmed sales.

On April 29, a record-breaking 7,395 people registered, earning the event a Guinness World Record for attendance at a national tourism fair.

The event also set records for digital platform interactions and saw a 40% increase in buyer participation, with 42% of those coming from the United States and Canada.

“Today, we have a unified Mexico, with every state ready to sell its destinations,” stated Josefina Rodríguez Zamora.