Representatives from the business sector of Playas de Rosarito recently met with Daniel Gutiérrez, the general director of the Metropolitan Convention Center, to formulate a strategic agenda and event calendar aimed at revitalizing the city’s economy and tourism.

Key participants included Octavio Machado, the current president of the Rosarito Restaurant Chamber (CANIRAC).

Participants focused on coordinating a work agenda and defining the best strategy for the city’s economic revival. Collaboration with the state government through specific actions was also emphasized.

The agenda features coordination between the government and the private sector to establish routes that generate the expected economic impact in the region.

This strategic agenda includes year-round planning with ongoing activities to ensure income for businesses and families dependent on the tourism industry.