Members of the Business Coordinating Council (CCE) and municipal authorities met to follow up on the launch of the Comprehensive Sustainable Urban Mobility Plan (PIMUS).

The meeting was crucial in coordinating and structuring the document, for which the CCE will contribute over one million pesos through the Baja California Business Trust (FIDEM).

The document is expected to be completed by July, and work is already underway on its structure and planning. Subsequently, a collaboration agreement will be signed between the business sector and the municipal government through the Municipal Planning Institute (IMPLAN).

Gustavo Torres, president of the CCE, stated that the council will support any project that benefits both the community and the business sector, as mobility is a pressing issue in the municipality, where there is a lack of alternative routes.

The meeting addressed the plan’s short-, medium-, and long-term objectives. Among those present were IMPLAN director, architect Dalia Salazar, and Alejandro Mungaray, who leads the PIMUS executive project.

“We want to start analyzing solutions and options now to address the traffic congestion we will face in the near future. Six industrial parks are coming to Rosarito in different areas, from Boulevard 2000 to Plan Libertador. Additionally, there will be more investments in real estate developments, restaurants, and shopping centers. That’s why we urgently need a mobility plan to project and connect with Tijuana, which is part of the metropolitan area,” Torres explained.

He also announced that in the coming weeks, working groups will be held with industry leaders, organizations, and citizens to gather their concerns and proposals on mobility.