Rosarito’s Economic Development Advisory Council (CCDER) has submitted 12 strategic infrastructure proposals to the Baja California government for consideration in the state’s Urban Development Plan, seeking investments aimed at improving mobility, coastal access and regional connectivity.
The proposals were developed through public consultations held as part of the state’s urban planning update and include road improvements, transportation corridors, beach access projects and initiatives designed to strengthen connections between Rosarito, Tijuana and the broader metropolitan region.
Among the priority proposals is the North Interchange, a project intended to improve traffic flow at one of Rosarito’s busiest northern entrances, where the Tijuana-Ensenada Free Highway intersects with Quetzalcóatl Ramp and Benito Juárez Boulevard. Business leaders say the project would help ease congestion caused by rapid urban growth and increasing cross-border traffic.
Another key proposal is the Hisense Interchange, formerly known as the Sharp Interchange, which would improve traffic circulation at the intersection of Benito Juárez Boulevard North, Hisense Boulevard and the road leading to Real de Rosarito. The project is intended to strengthen one of the municipality’s main transportation corridors connecting Rosarito and Tijuana.
CCDER also proposed transferring a 9.6-mile (15.5-kilometer) section of the Tijuana-Ensenada Free Highway—from kilometer 33.5 to kilometer 49—from federal jurisdiction to state and municipal control, a change supporters say would allow it to function as an urban coastal corridor serving the Primo Tapia area.
Another proposal seeks to expand agreements protecting the Federal Maritime Land Zone to preserve public access to beaches and support future coastal infrastructure projects along 140 kilometers (87 miles) of Baja California’s northern Pacific coastline.
Additional proposals include the Josefa Ortiz de Domínguez Bridge and Corridor, the Metropolitan Boulevard connecting Sánchez Taboada, Banderas and Rosarito, an updated North-South Boulevard alignment, and the Corredor 2000–Lomas Altas interchange.