With the goal of ensuring smoother and more orderly traffic flow, Rosarito is moving toward a more modern mobility model with the installation of smart traffic lights along Benito Juárez Boulevard, the city’s main thoroughfare and one of the busiest routes for both residents and visitors.

The new traffic signal system uses vehicle-detection technology through cameras, allowing green-light times to be adjusted dynamically based on real-time demand at each intersection. This reduces unnecessary waiting and eliminates the so-called “dead time” typical of traditional traffic light systems.

Humberto Félix García, representative of the company Soluciones Viales, explained that work is currently underway to modernize seven intersections along the boulevard, where traffic lights analyze vehicle flow in real time. “If one phase clears sooner than expected, that time is transferred to the next phase, optimizing the entire traffic cycle and preventing time loss,” he said.

Although this type of system has been used for years in cities across the United States and partially in Tijuana, in Rosarito it represents a significant advance in urban mobility—especially along a boulevard that has historically experienced congestion due to heavy traffic and the lack of alternative routes.

The implementation of these smart traffic lights is expected to improve the overall travel experience, particularly during peak hours, benefiting both the local community and visitors to this popular tourist destination.