As Rosarito’s signature cultural event—the Rosarito Art Fest, now known as the Rosarito Art Walk—approaches its 15th anniversary, local artists are taking stock of their progress and calling for greater investment in cultural tourism as a path toward development, social well-being, and peace.

Speaking on behalf of the artistic community, visual artist and cultural promoter Benito del Águila recently presented an activity report that reflects on the achievements and the missed opportunities of the past decade and a half. He highlighted the need for more organized events, dedicated spaces for the arts, and meaningful recognition of local artists’ contributions.

“Let’s not wait another decade to realize the opportunity we’ve let slip away,” said del Águila. “Cities like Miami, Florida, made bold investments in art and culture that paid off tremendously for their communities.”

He also pointed to other examples of cities that have successfully embraced the arts as a driver of growth, including Mexico City, San Miguel de Allende, and Guadalajara.

At the local level, he noted that following the International Tourism Fair (Tianguis Turístico), Rosarito’s cultural and artistic sector gained new visibility thanks to the efforts of local creators—sculptors, muralists, and visual artists—who helped spark meaningful dialogue around art in public spaces.

Among the highlights: the installation of a giant whale sculpture, a monumental lobster, a new historical mural in Puerto Nuevo, and The Titanic Sank in Rosarito, an art piece by local artist and activist Rocío Hoffman. These projects, he said, garnered positive attention for the city.

“We would also appreciate being included in future events and investments,” added del Águila. “Local artists—just like everyone else—pay rent and taxes here. We deserve a seat at the table.”