In the presence of Mexico’s Secretary of Tourism, Josefina Rodríguez Zamora, Baja California authorities presented full details of the upcoming Tianguis Turístico 2025 during Gov. Marina del Pilar Ávila Olmeda’s morning press conference.

The major binational tourism event will take place from April 28 to May 1, with more than 10,000 attendees expected, including buyers, exhibitors, and industry leaders.

To date, over 775 companies and 1,159 buyers from 35 countries have already registered to participate.

San Diego will serve as Mexico’s showcase abroad, featuring culinary and cultural events at Liberty Station on April 26 and 27.

In Tijuana, the cultural center CECUT will host “El Gran Taco de México,” a grand exhibition of Mexican gastronomy on May 1 and 2. Meanwhile, in the Valle de Guadalupe, each participating winery will partner with a different Mexican state, merging the country’s diverse cultural offerings with Baja California’s renowned wine region.

Tijuana’s iconic Avenida Revolución will come alive with live performances to close the event, featuring the celebrated Nortec Collective and the Baja California Orchestra on May 3.

During her remarks, Rosarito Mayor Rocío Adame Muñoz noted that her administration has been working closely with local tourism service providers—including hotels, restaurants, and taxi operators—to ensure an exceptional experience for all visitors to Rosarito.

Mayor Adame emphasized that Tianguis Turístico 2025 is a unique opportunity to showcase not only Playas de Rosarito’s tourism potential but also that of the entire state of Baja California.

From stunning natural landscapes to acclaimed gastronomy and internationally recognized wines and craft beers, Baja California is ready to welcome visitors and industry professionals with competitive and attractive offerings.