Rosarito hosted the first edition of its Day of the Dead festival, “La Última Fiesta,” organized by the Municipal Institute of Art and Culture (IMAC), the Department of Social Welfare, and the Municipal DIF System, with support from the 10th City Council of Playas de Rosarito led by Mayor Rocío Adame Muñoz.

The celebration took place at Parque Abelardo L. Rodríguez, where families and visitors enjoyed a cultural, artistic, and culinary program designed to honor Mexican traditions, strengthen community ties, and commemorate loved ones who have passed.

In her remarks, Mayor Rocío Adame Muñoz emphasized that the festival reflects the spirit of Mexican identity and the unity that defines Rosarito:

“Day of the Dead is one of our most beautiful traditions. It reminds us that memory keeps our loved ones alive and that our roots bring us together as a community. This festival is for all Rosarito residents to enjoy their culture, history, and people,” she said.

One of the most emotional moments of the evening was the collective candle-lighting ceremony, where families lit candles to honor departed loved ones. The gesture, led by the Mayor, filled the park with light and meaning.

The festival opened with the Vaquero Community Parade, which moved from the René Ortiz Campoy baseball park to the main venue, featuring catrinas, catrines, and the iconic Catrina del Mictlán.

Throughout the day, attendees enjoyed pre-Hispanic dances, live music, and theatrical performances, including “La Catrina del Mictlán,” traditional Kuri Kuri songs from the Kumiai community, the theater show “Duelo de leyendas: La vida es puro cuento,” and the closing concert “Cantos de la hora incierta” by Esteban Peña, Gabriela Medina, and Luis Cruz.

Guests also visited altar displays, enjoyed traditional food, received free skull face painting for children, and admired a contemporary art installation by members of the local surf community, adding a modern touch to the Day of the Dead spirit.