With the goal of improving coordination between authorities and the tourism sector, Playas de Rosarito has established its Tourism Advisory Council, a collaborative platform designed to align strategies for economic growth and promote the city as a premier destination.

The inaugural session, held at the Baja California Center, was led by Mayor María del Rocío Adame Muñoz, with the participation of Tourism Secretary Miguel Ángel Badiola Montaño. During the meeting, officials highlighted the support of Governor Marina del Pilar Ávila Olmeda and the State Ministry of Tourism, reaffirming their commitment to working together to strengthen the sector.

The council will help coordinate concrete actions in promotion, infrastructure, safety, and service quality, benefiting both visitors and the local community. It also aims to position Rosarito as a strategic destination within the Tijuana–Rosarito–Ensenada tourism corridor, enhancing its appeal through its beaches, gastronomy, and cultural events.

“With this council, we are creating a space for collaboration and consensus-building between government and the private sector, further establishing Rosarito as a modern, safe, and attractive destination for both domestic and international visitors,” Mayor Adame Muñoz said.

This new body adds to Baja California’s broader efforts to position itself as a national leader in culinary and experiential tourism, with Rosarito standing out for its seafood, cultural festivals, and proximity to the U.S. border via Tijuana.

With the creation of the Tourism Advisory Council, Playas de Rosarito takes an important step toward strengthening its status as a high-quality, collaborative, and steadily growing destination—offering memorable experiences while contributing to the region’s economic development.