The Rosarito City Government has launched a reforestation program along the central median of Bulevar Benito Juárez, following recent tree trimming carried out by the Comisión Federal de Electricidad and public concern over the issue.

In its initial phase, the program includes the planting of more than 80 trees, including acacias, palo verde, jacarandas and ficus (benjamina). Some of the trees were donated by private companies that had previously been fined for environmental damage related to unauthorized tree removal, including Carl’s Jr..

A private contractor working with Carl’s Jr. assisted with digging the planting holes, while staff from the city’s Parks and Gardens Department supervised the planting and the application of nutrients.

The work was carried out from the downtown area to Plaza San Fernando, focusing on sections left vacant after the removal of dried palm trees. However, some areas remain without new plantings, and no date has yet been announced for the next phase of the project.

Municipal authorities indicated that efforts will continue until reforestation along the boulevard is complete. This will also require increased maintenance and irrigation by Parks and Gardens personnel, who are responsible for the care of other public spaces throughout the city.

Environmental specialists noted that, given the small size of the newly planted trees, consistent care and proper watering will be essential to ensure healthy growth.

It is worth recalling that the replacement of the palm trees had originally been scheduled ahead of last year’s Tianguis Turístico; however, the plan was not carried out at that time. By then, several years had already passed since the removal of the dried palms.